Our Story

Every piece of jewelry has its story, share it with us.

Behind every piece of jewelry lies a craftsman, a know-how, a story, a tradition, that give it its essence.

An identity dear to us that we want to share with you.

WHO ARE WE?
ESTABLISHED IN 2018 BY A SWISS COUPLE, L&M WAS CREATED TO CELEBRATE AUTHENTICITY.

Lovers of the good life, passionate about travel, nature, and living stress-free, that's us, Laura and Orlando.

Just like two genuine locals from the Ajoulot region of Jura, we love making new acquaintances, interacting with people, and sharing experiences.

Craftsmanship and local values are paramount to us, the essence of our store, our DNA!

"When you're passing through our beautiful Jura region, do stop by for a coffee"

Orlando and Laura

Co-Founder

Co-Founder

CELEBRATING UNIQUE CRAFTSMANSHIP
DARE TO BE YOURSELF

During our time in the jewelry business, we noticed that small workshops with genuine identities and great craftsmanship often don't get the spotlight they deserve.

Big brands with vast resources often dominate the scene, not allowing these smaller creator workshops to express their artistry.

It's on these principles that the Lora&Moi journey began.

All of this aims to provide you with creations imbued with a story and emotion that convey your message and identity.

Behind every craftsman lies a soul, a person, and for us, these connections are valuable experiences that go well beyond just jewelry.

Our Mission
what drives us

Empowering everyone to express their uniqueness by prioritizing virtuous workshops, excellent craftsmanship, and one-of-a-kind creations.

Lora&Moi
The Key Moments
2015

THE BIRTH OF AN IDEA

Our experience in the world of jewelry heightened our affinity for creations that stand out from the ordinary.

The desire to value them bubbles within us.

2016 - 2017

PROJECT CREATION

Upon returning from our trip, our minds were brimming with ideas. We then had to learn how to create a website, select the first collections, list the initial products, and begin the administrative processes for launching the business.

Photography, a key element. Training was essential to capture a large part of the product photos.

It's through these photos that we're able to convey the identity and style of L&M!

2016-2017

THE ORIGIN OF THE NAME

Laura + Orlando = Lora&Moi

Lora for Laura, written in a unique way to symbolize gold and silver, two precious metals highly valued in jewelry.

Moi for Orlando, which means “I” in French and represents the masculine side.

2018 - 2023

AN ONGOING JOURNEY

After facing numerous challenges and overcoming a multitude of obstacles, we are still on the hunt for small artisan workshops and unique creations, always aiming to find you the most beautiful gems.

2016

AUSTRALIA, WHERE IT ALL BEGAN

A beautiful trip to Australia inspired us to embark on this adventure, marking the beginning of our boutique's creation. We found the courage to express ourselves and truly be us through our online jewelry store.

Early 2016

COLLECTION DEVELOPMENT

Concurrent with the boutique's establishment, we were involved in developing and bringing to life a new, spiritually-characterized jewelry collection made entirely of sterling silver.

Conceived and designed in Switzerland, the collection notably features Tree of Life designs, Flower of Life, feathers, and more.

The photography training we undertook was invaluable, enabling us to capture most of the still life and product-worn images presented in our store!

End of 2017 - Beginning of 2018

LAUNCH OF THE STORE

The big day arrives! After much behind-the-scenes work, the store goes live. Lora&Moi, we still remember our first order! It's always a moment filled with emotion.

2015

THE BIRTH OF AN IDEA

Our experience in the world of jewelry heightened our affinity for creations that stand out from the ordinary.

The desire to value them bubbles within us.

2016

AUSTRALIA, WHERE IT ALL BEGAN

A beautiful trip to Australia inspired us to embark on this adventure, marking the beginning of our boutique's creation. We found the courage to express ourselves and truly be us through our online jewelry store.

Early 2016

COLLECTION DEVELOPMENT

Concurrent with the boutique's establishment, we were involved in developing and bringing to life a new, spiritually-characterized jewelry collection made entirely of sterling silver.

Conceived and designed in Switzerland, the collection notably features Tree of Life designs, Flower of Life, feathers, and more.

The photography training we undertook was invaluable, enabling us to capture most of the still life and product-worn images presented in our store!

2016 - 2017

PROJECT CREATION

Upon returning from our trip, our minds were brimming with ideas. We then had to learn how to create a website, select the first collections, list the initial products, and begin the administrative processes for launching the business.

Photography, a key element. Training was essential to capture a large part of the product photos.

It's through these photos that we're able to convey the identity and style of L&M!

2016-2017

THE ORIGIN OF THE NAME

Laura + Orlando = Lora&Moi

Lora for Laura, written in a unique way to symbolize gold and silver, two precious metals highly valued in jewelry.

Moi for Orlando, which means “I” in French and represents the masculine side.

End of 2017 - Beginning of 2018

LAUNCH OF THE STORE

The big day arrives! After much behind-the-scenes work, the store goes live. Lora&Moi, we still remember our first order! It's always a moment filled with emotion.

2018 - 2023

AN ONGOING JOURNEY

After facing numerous challenges and overcoming a multitude of obstacles, we are still on the hunt for small artisan workshops and unique creations, always aiming to find you the most beautiful gems.